Your next conversation starts here
Choose your name and a home. Get a daily focus, ready-to-personalize drafts, and a clear next step.
Friday, October 16 · Central Time
Make one detail the story
Pick one feature you can show clearly. Explain why someone might care about it.
A fresh suggested focus each day. Make it your own.Use your own footage of the matching home or an authorized floor plan. Check features and display availability before making an offer or inviting a visit.
Use today’s angle, add your voice, and invite one useful response.
Choose your name or the store to prepare your campaign.
Use the listing builder to add the actual home’s price, condition, and included items.
Start with the question. Show the detail. Invite a conversation.
Choose your name or the store to prepare your campaign.
Record an opener, one helpful detail, and an invitation over your home footage. Keep any background audio below your voice.
Open the lesson Explore all recording lessonsChoose someone you are already working with. Read their last conversation, then personalize your message.
Use the last conversation as your starting point. Ask whether their plans or timing changed.
Choose your name above to prepare your follow-up. You can do this without choosing a home.
Keep the conversation moving with a clear next step attached to the customer.
Sign in with your CRM account to see the customers you can access. Choosing a name here personalizes marketing links; it does not switch your CRM account.
One helpful post. One clear video. Follow-up that ends with an agreed next step.
Review and send drafts yourself. Track customer activity and results in your CRM.LEARN IT. TRY IT. MAKE IT YOURS.
Choose an app, open an official lesson, then try the MHC practice prompt with your own footage.
9 lessons · TikTok, CapCut & Canva
Open TikTok’s editing guide for clip editing, extra footage, and speed controls.
Use three clips of the same home: a wide view, one useful feature, and your invitation. Cut the waiting at the start and end.
Use the audio section of TikTok’s editing guide alongside a short narration recorded in your own voice.
Film first, then explain one feature in two sentences. Listen back with the phone speaker and make sure your words are easy to hear.
Learn where video covers and drafts fit into TikTok’s posting process.
Choose a frame that shows the home clearly. Check the caption and your next-step invitation before publishing.
Start with the Android/iOS section for a phone edit, or follow the desktop and web sections on a computer.
Turn one walkthrough into a short sequence. Remove pauses and repeated views; keep enough of each shot to understand the room.
Jump to “Way 2: Using record audio tool” for recording your own narration and adjusting its volume.
Record an opener, one helpful detail, and an invitation over your home footage. Keep any background audio below your voice.
Generate captions, then review the wording and timing before you export.
Correct the model name, Von Ormy, and every number. Preview the finished post so buttons and descriptions do not cover the text.
Practise uploading and trimming video, adding design elements, and exporting your work.
Use your actual home footage to make one feature video. Add a short title and your name without crowding the screen.
Explore social templates, consistent branding, and adapting a design for different formats.
Make a reusable home-tour cover with an actual photo, model name, and your name. Keep colors and type consistent across posts.
Learn how colors and icons can make your highlight covers feel consistent.
Create a matching set for Home Tours, Buying Steps, and FAQs. Put the relevant stories under each cover.
Lessons open on the provider’s website. App screens and feature availability can vary; some lessons use paid features or require an account. Start with the tools available to you. Resources checked October 10, 2026.
Start with what you have
Clean the lens, face good light, find a quiet spot, and record a quick test. For Shorts, Reels, and TikTok, frame your video vertically. Add equipment when it solves a problem you can see or hear.
A clip-on mic is useful when you are farther from the phone or filming in a noisy spot. Check that it works with your phone, use a windscreen outdoors, and listen to a short test recording.
Set the phone around eye level and keep the shot steady. A simple stand helps you record a question, explain a home feature, or introduce yourself without holding the phone.
Consider one if walking footage is consistently shaky. First try slow steps, two hands, and your phone’s stabilization. If you add a gimbal, check that it supports your phone and case.
Copy the video talking points into a teleprompter app or keep short notes close to the lens. Use your own phrasing, pause between ideas, and keep the delivery conversational.
Start with a simple social template. Keep your name, colors, and type consistent, then update the model or message for each campaign.
Explore Canva templatesTrim the pauses, arrange your clips, and add captions. Read the captions before exporting—especially model names, numbers, and place names.
CapCut caption guideFACEBOOK MARKETPLACE PLAYBOOK
Choose an angle, add the real home details, and get a listing kit you can use today.
Bookmark this link to open the tools with your name selected. This is the destination for a future “Start a campaign” button in your CRM.
Pick an angle that fits the actual home. One good listing can use different angles as you improve it.
6 shown · Selected: The complete home tour
Required fields are marked *. Catalog models are references, not confirmation of available inventory.
Share your personal page in a conversation, or choose a matching catalog reference. The catalog may show options that differ from this home.
Use this as your first listing. Give buyers enough detail to decide whether a conversation makes sense.
YOUR LISTING KIT
Add the required details on the left (above on mobile). Your listing, replies, and tracked link will appear here.
Choose your name or the store.
Prepare: home name · full price · actual city · condition · price scope · verified features.
A practical walkthrough for your first listing and the next one.
Confirm that you can offer this exact home. Have its current full asking price, location, condition, inclusions, and your own authorized photos ready. Coordinate with your manager so the team knows who owns the listing.
In Facebook, open Marketplace and look for Sell or Create new listing. Use the appropriate home/property category if it is available for your account and offer. Labels, categories, and eligibility vary. If there is no suitable option, check Facebook’s guidance rather than placing the home in an unrelated category.
Start with a clear photo that matches your campaign. Add the whole home, main rooms, and condition details. Use the photo plan beside your campaign. Do not use a different home to represent this listing.
Copy the title and description from your kit. Enter the full asking price in the price field, choose the accurate condition/category, and set the home’s actual location. Review every required field Facebook shows. State whether land, transport, setup, taxes, and display accessories are included.
Preview your photos and text. If Facebook offers AI-written details, a suggested price, or automatic replies, check them against your actual offer before using them. Choose Publish only after your review. Wait for Facebook’s review if requested; publication is not guaranteed.
Copy the published listing URL into this kit’s tracking section. Save the campaign source note with the lead in your CRM when an inquiry comes in. Answer the buyer’s question first, use a relevant reply, and agree on the next step.
Update the existing listing when price, condition, or availability changes. Mark it pending or sold when appropriate. Use these campaign angles to improve the listing, not to create stacks of duplicate listings for the same home. Share to relevant groups only where their rules allow it.
Check that it is live and eligible first. Then review the cover photo, accurate title, full price, actual location, and missing details. Change one thing at a time and track qualified conversations and visits. There is no promised ranking, posting hour, or number of leads.
Read the reason Facebook gives you. Correct an inaccurate or unsupported detail, or use the review option if offered. Do not keep reposting the same listing to work around a restriction.
Check current inventory and pricing, answer new inquiries, confirm upcoming visits, and record the next step in your CRM. Revisit an existing conversation only when appropriate. Keep sold or unavailable homes clearly marked.
MHC’s recommended workflow · Facebook controls available features and categories. Facebook selling help Meta’s listing and reply tools
Answer their question, then offer one useful next step. Review the reply before sending.
Complete your home details to personalize 12 replies: availability, price, land, delivery, financing, photos, a page link, a visit, follow-up, after a visit, sold homes, and trade-ins.
Messenger conversations are not automatically imported into the CRM.
Your name stays with the inquiry.
Browse by purpose or search all 24 campaigns. Every campaign has three starting angles.
4 campaigns shown · Selected: Promote this home
The selected model
335 matches. Use footage of the matching model and confirm any features you mention.
Use the same campaign across the team. Give each post a different label when you want to distinguish the inquiries.
Changing the purpose resets these labels and your personal detail. Changing the angle updates the post label.
YOUR CAMPAIGN KIT
Choose your name and the campaign details. Your drafts and link will appear here.
Choose your name or the store to prepare your campaign.
Inquiries submitted on the linked website pages carry the consultant and campaign details. These tools prepare your content; you choose when and where to share it.